CHINESE VERSION

Indiegogo Campaign

組織背景

HKCR (Hong Kong Community Radio 香港聯合電台) www.hkcr.live 成立於 2016 年，是以灣仔為基地的社區平台和獨立網上電台。

我們已經製作近 700 集包括現場的電台節目、表演錄影和原創的現場演出，當中包括海外及本地的藝術家。作為一個社區平台，HKCR 包容新加入場景的以及在場景裹的邊緣創作者，為他們提供一個可以發聲的地方。

HKCR 是全球網上電台社區的一分子，一個根基於本地而通往世界各地聽眾羣的窗口。

為甚麼香港需要 HKCR

香港的土地資源非常貧乏，表演空間等的設施不足，網上電台的空間是本地謹餘可以無差別地支援小型獨立創作者及團體，作表演及其他型式的創作藝術呈演的中樞之一。在主流商業音樂的龐大身影下，這是一個獨立藝術家和愛好者成立和為目標對象最後的空間之一。自疫情起，我們才認識到一直視理所當然的文化人員流動只

是暫時性的，不過，交流不會只因地域的限制而停頓，所以，我們意識到我們需要擴闊我們的地平線的分界，始於這次的組織更加電子化上的擴展，它可以使更多的文化交流，突破彊界與時區限制，擴散於大氣電波間。

你們對我們的支持。它將會令地域間的創意羣體的對話得而延續。

眾籌的目的

經過整整4年的「beta」實驗運作階段，我們正在邁入 1.0 正式版的重大擴展計劃。這個關乎於我們目標正式地成立一個功能完善的網上電台，以應付因為版權管制日益嚴重的網路環境。這個擴展計劃將會使我們的拓展節目的編排去容納除了身處本地以外的不同地區的藝術家也可以運用我們的平台繼續作文化的交流。

這樣模式的網上電台在亞洲地區少之有少，我們處於第一世界的邊陲，我們的文化視野局限於第一世界裹，我們希望以一個文化協作為出發點，聚集幾個相鄰的板塊，以區域連系的模式跟地區的音樂一同成長，以拓展我們能夠看見的音樂的界限，和在主流以外以公平和平等的方法與其他地區的文化互相學習，相互相乘。

由於我們屬於完全獨立的狀態，背後沒有任何的人士或機構的直接資金投入。我們的節目也沒有任何廣告收益。組織的運作完全依靠組員的自費和工餘時間的投入。我們主要的於富德樓的特惠租金也在明年初介滿，我們需要展開計劃，為延續組織的運作及其擴展籌集新一輪的必要資金。

捐款回禮

我們準備了一系列的捐款回禮，其中包括特別限定週邊等。

$90 元捐款，我們會送上 HKCR 2020 合輯專輯電子先行下載 Download Code。

$350 元捐款，我們會送上限量 HKCR 2020 Resident 的長袖記念Tee 以及上述的禮品。

籌款會帶來的效果

你的慷慨捐助不單只幫助我們應付未來一年的開支，它也會支付我們製作新的網站內容。根據你的捐款額，我們的擴展計劃將會分以下階段：

第一階段 1.0（現時已完成）
全新的節目典藏系統，令聽眾更簡單地重播及發掘過往的節目。
全新的網站特選版面系統。
全新的網站節目表
全新的桌上及手機友善版面。
節目主持的獨立頁面
網上聊天室
捐款系統

第二階段 2.0（籌款目標：$37,620）
21-22 年的營運開支
全新制作室新 HKCR 以及更多原創的節目內容
更完善的網站使用者體驗及小改款

第三階段 3.0（籌款目標：$28,000）
支援即場收聽及隨身聽的手機程式，用戶可儲存心愛節目及得到節目提醒
全新手機友善的頁面
全新的節目探索系統
全新包括新聞，特輯等的音樂編輯文章及影片內容
根據心情混音集 Mood Mix，一按即時提供不同場景適合的音樂Mixtape 混音帶
會員專屬系統

籌集資金的用途
我們希望可以籌集的資金用來支付我們現時的每月開支以及擴充需要的資金：

新工作室及營運開支
現時的租金以及預算未來新工作室的租金（$2000 元）
高速網路供應商（$398 元）
線上存放以供重播節目的 Soundcloud 月費 ($117 元)
網站伺服器（$419 元）
網域費用（$21 HKD）

每月 $3,135 元或每年 $37,620 元

網站及節目擴充
新網站 1.0 開發（已完成）費用（$12,000 元 )
新網站 2.0 開發（2021年）費用（約 $28,000 元）

總籌款目標：$37,620 + $12,000 + 28,000 = $77,620 元

此次捐款沒有最低目標，如果我們沒有達到指定的金額，我們會把所得的用來支付我們之前上述的部分日常開支，以及調整我們的計劃，包括去除實體工作室以減省開支，並積極尋找其他資金的可能性。

我們的最低籌款目標是總數的一半，我們希望自已也負責任承擔營運成本的一半。

如果超越籌款目標，我們希望運用有多餘的資金作網頁開發的成本，以及用作提升電台的錄音設備，或撥入儲備或到下年使用。

主要捐助者/年度贊助
我們會積極考慮接受主要捐助者及年度贊助，如你或你的機構有興趣請直接和我們聯絡。

ENGLISH VERSION

Background

Found in 2016, HKCR (Hong Kong Community Radio)www.hkcr.live is a community platform and independent radio station base in Wan Chai.

We have produced more almost 700 live radio shows including original produced artist live session and programms from both local and travelling artists.

As a community platform, HKCR sees inclusivity as the key for an online platform to be welcoming for newcomers and those who are marginalised to create a voice of their own.

HKCR is a counterpart of the global internet radio community, a getaway to connect the global worldwide audience while keeping the local community informed

Why is this important

With already scarcity of affordable venues, spaces such as online radio is one of the last piece of backbone that supports underground artists to make performance and other forms of creative activities indiscriminately, it is the space that powered by independent artists and for the independent artists, where commercial music is dominant of the cultural front.

Since the pandemic hits the globe, we realised that the continuity of freedom of movement are only temporary, however, ideas shouldn’t stop because of physical barriers, hence, it’s important that we should expand the horizon broader, from this planned upgrade of our operation, it enables more cultural exchange through air waves without limitation of timezone and borders.

Your support to our continual operation will help incubate an up and coming generation of artists. It embodies the city notion of multiculturalism, keeping city’s array of creative dialogue on air.

What is this fundraising is about

3 years into the ‘beta’ phrase of our station, we are going into 1.0 with an big upgrade to our website. This means we finally have a fully functional online radio stream capacity outside of existing streaming platforms which are heavily policed by copy right control system. It would vastly expand our programming ability to facility a wider range of artists who are physically outside of HK but would like to submit a mix to us and to be aired on our station.

Such online platform is rare in the Asia front, we wish to be one of the first station to be able to provide a central point for artists in the regional network who can use our platform to build a together relationship within the continent.

Our station is independently run and currently not backed by any funding bodies such as government and institutions. We don’t have any income from our streamings nor we do any advertisements. Our (subsidised) tenancy in Footak building will run out soon and we seek to establish a funding from our audience in order for the station to expand the programming capacity and help our monthly expenses.

What You Get

We prepare a range of special perks which will award your generous donation to us. These includes digital compilation to tee and more.

For $90 HKD donation,We plan to launch a unique digital compilation for each backers and aforementioned gifts.

For $350 HKD donation,We have a special HKCR 2020 Memento Tee and aforementioned gifts.

Your Impact

Your contribution not only helps HKCR to continue running in the next year, it will also help with our upgrading the website which, depending on your contribution, will allow more resources for including more features. Our three phases of update roll out is as follows:-

Phrase 1.0 (Right now)
New audio and video stream player in our website so listeners can tune in 24/7
New shows achieve system allows listeners to search our library of mixes in genre tags
New highlight reel function for featured shows
New schedule function for clearer display
New resident page with one page view of past episodes

Phrase 2.0 (Donation target: $49,620)
Operation cost for the year of 2021 – 2022
New studio space with more original production
General web optimization for better user experience (small improvements)

Phrase 3.0 (Donation target: $28,000)
Mobile App with show favorites and push notification
Custom Mobile Web layout
New Music Discovery Function
Original Editorial, News, Features plus Video Content
Advance search function with suggested mood, name search and genre tag
New Mood Mix system
Membership function

What We Need
We hope to generate enough money to help pay the expense of web development ($12,000 HKD) plus monthly expenses for the coming year.

Studio & Operational Cost:

Shared Studio Rental ($2000 HKD)
Electricity ($180)
Internet ($398 HKD)
Soundcloud for our achieve ($117 HKD)
Server ($419 HKD)
Domain cost ($21 HKD)

Total – $3,135 HKD/month OR $37,620 HKD/annual

Website Development:
New Website 1.0 Development Cost: $12,000
New Website 2.0 Development Cost: $28,000

Total – $40,000 HKD

Total: $37,620 + $40,000 = $77,620 HKD / 9,951 USD

We have a flexible target so if we do not reach our target, we will use what we received to pay for our daily expense such as rental and other running costs. We will also consider adjusting our running cost, including cutting off having a physical studio.

Our minimum target is the half of the total estimated cost, it reflects our modest outlook of campaign and we looking for our audience to support half of our estimated cost for 2021 and we shall be responsible for the rest by default.

If we go over our estimation, it can allow us to invest them back to web development as well as upgrading our recording gear, or simply put into reserve for future use.

Major Donor/Year-Round Sponsorship
We will consider accept major donor and year-round sponsorship. Please contact us directly should you/ your organisation is interested.